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Fundability Score Calculator

The Venture Funding Calculator provides a quantitative score of how venture investors including venture capital, angels, and family offices will value your deal based on the team, product, revenue model, value proposition, exit potential and other characteristics of the startup.

Calculate your score
Less than 65%
Low investors interest
65%-90%
Some investors interest
More than 90%
High investors interest

Answer the 10 questions every investor want to know (takes 60 seconds or less)

less than 65% - Low investors interest
65% - 90% - Some investors interest
More than 90% - High investors interest

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Score foundation Description

Here are the key factors in determining the score. Note that you may be able to increase your score by changing some factors.

Team

At a minimum you have someone building it and someone selling it. One of the team members needs to know the domain very well. For example, a life science company needs someone with a deep knowledge of the space. For a consumer product company, you’ll need someone who knows the retail or direct to the consumer distribution channel.

Product

Your product needs to be usable by customers and have some customer interactions with it. An alpha or beta version is nice but serious traction with investors comes to those who have a product in the market generating revenue.

Customers

If you have users show where they are on the path to buying your product. If you have paying customers show how much they are buying which is often referred to as lifetime value. It’s best to sell some units to demonstrate the product works and customers will pay for it.

Revenue

Investors look for predictable revenue. The most common form of predictable revenue is recurring in which the customer has paid for the service in advance on a recurring basis under a contract. If it’s an annual payment it’s called Annual Recurring Revenue (ARR). If it’s a monthly payment, then it’s Monthly Recurring Revenue (MRR).

Sales

Once a startup is ready to commercialize its product, you must determine how the product will reach its target customer. You can choose to sell directly or build distribution channels.

Intellectual property

If you intend to file patents it’s best to do so before launching your fundraise campaign. Provisional patents are fine for early-stage companies.

Marketing

Before you start laying bricks, you need a solid foundation. A successful startup marketing strategy follows that same principle. Before you jump into marketing your startup, make sure you have the following bases covered.

Business Model

How is your company supposed to generate revenue and profits. An extremely useful tool you can leverage when choosing your business model is the Business Model Canvas.

Market

Investors look for a large market. Define your market for total available, serviceable, and beachhead market and be able to articulate the size and growth for each one. The total available is anyone who could ever use your product. The serviceable market is the market you are pursuing with your first product. The beachhead is the first twenty prospects you will approach.

Competitive Advantage

It’s important to have an edge on the competition. What gives you a 30% increase in revenue or a decrease in cost? You need to be able to articulate your advantage over the competition.

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